John sent along this amusing ad featuring a figure skater who out dances two full hockey teams (though his slapshot form leaves something to be desired).
What interested more than the ad was the site it’s hosted on: Commercial Closet. Their mandate is “bringing GLBT sensitivity to corporate advertising”. Talk about niche. It’s a well-designed and thoughtful site, and I suppose we need commercial watchdogs from various groups.
The site’s writers do seem a bit hypersensitive. Consider their assessment of the aforementioned figure skating ad:
Without directly showing whether the figure skater is gay, this ad is much beloved by some members of the gay community, who see the figure skater as a metaphor which triumphs art, individuality and gayness over the traditionally violent team sport of hockey and its representation of heterosexuality.
Yeah, all those naked guys in a locker room. Very heterosexual. As for the ad itself, is the skater gay? Who knows? Who cares?
I did learn the term ‘gay vague’ from this site:
“Gay Vague” is a term coined by Michael Wilke at Advertising Age in 1997 for ads that covertly speak to gays or seem to imply gayness with a wink — an intention advertisers often deny, or sometimes don’t even intend. This can include ambiguous relationships, blurred gender distinctions, wayword same-sex glances or touching, camp/kitsch, or coded references to gay culture (but not subliminal).
DarrenBarefoot.com 
Patting another guy’s butt is allowed as long as you say, ‘Good game.’