Talk at CPRS Vancouver in Two Weeks

On November 15, I’m giving a talk called Blogs, RSS and Web 2.0 – A Primer for the PR Industry to the local chapter of the Canadian Public Relations Society. Here’s the spiel:

Buzzwords like ‘blogging’ and ‘RSS’ are on every PR professional’s radar, but what do they really mean? And how are they changing the industry? This talk provides a non-geeky introduction to these ‘Web 2.0’ technologies, and explains how they’re having a profound impact on public relations and marketing. This talk is full of real-world examples of successes and failures in the ‘blogosphere’, and attendees will come away with information and ideas about how to integrate these trends into their day-to-day work.

$45.00 for members and $60.00 for non-members is pretty steep, if you ask me. That buys you two full days at Northern Voice. Ah well, in most cases I imagine a company is paying for it, not an individual.

If you’re already drinking the Web 2.0 Koolaid, then this session will be of no interest to you. I’m gathering some resources together in Delicious with the tag cprstalk.