Six Students in a Box

In a peculiar but apparently effective marketing ploy, Future Shop is housing six university students in a glass box for five days. From the press release:

The Dorm Rooms are voyeuristic, glassed-in living spaces outfitted with the latest in technology. Competitions will be staged throughout the day, and the 24-hour a day, weeklong competition will challenge each player’s stamina and skill. Throughout the week contestants will compete in a series of outrageous, reality TV-inspired challenges in an effort to take home the top prize of the over $10,000 in tech gear outfitted in the “Rooms”, including a laptop computer, MP3 player, home theatre system, mini-fridge and more.

Neither the release nor the site gives much detail on how, precisely, players will be eliminated. Musical chairs? Guillotine? Regardless, the prize package is pretty phenomenal.

I learned about this promotional curiosity from Daily Dose of Imagery, who has some groovy images of the Toronto contestants. It must get pretty hot in that box. For the locals, the Vancouver contingent is (oddly) in the little plaza beside the library.