Blog Article on Blawg

A couple of months ago, Larry Bodine asked me to write a profile of Photisa, a popular intellectual property law blog for Professional Marketing magazine. Here’s the article:

The law firm of Dunlap, Codding & Rogers is a little unorthodox. First, they specialize in intellectual property law, but aren’t headquartered in New York or Silicon Valley. Instead, this 18-person firm makes its home in Oklahoma City, OK–hardly a hotbed of technological innovation.

Another peculiar thing about Dunlap, Codding & Rogers is that they’ve got a popular Weblog or “blawg.” Companies that blog are still the exception to the rule. Law firms–those staid, old world institutions–that blog are nearly unheard of.

I’m afraid there’s no original thinking in the piece, and there will be little of interest to those clued into the blogosphere. Nonetheless, I thought I’d mention it.