Back in January, I wrote about how the Canadian band The Stars were difficult to find online, by virtue of their common name. I challenged you, my dear readers, to devise Google queries that would actually find their site.
We’ve accidentally helped their cause, because over the last two months I’ve sent a bunch of visitors their way. Nearly every one of them came to me through a search engine, apparently looking for the band’s website. If you Google for Canadian band stars or band stars, mine is the first helpful result. Which is good, because I’ve grown to quite dig the band.
There’s a happy Internet irony in this–that writing about a band’s poor findability actually improves it. And yes, I’m clear that ‘findability’ doesn’t appear in the dictionary, but I think it should. After all, ‘findable’ is a word.
DarrenBarefoot.com 
I’ve had this exact same experience with a friend of mine’s band, Patrick Brealey and the Knives. They play some great tunes and I’ve done a few posts about them because they’re a great band that I think deserves more attention. They also have a website but it’s not terribly, um, findable, and now the search phrase ‘patrick brealey’ is in the top 30 searches arriving at my site. There must be a name for this. If not, let’s invent one. Perhaps, redestined: the ability to use one’s Google juice to properly refer traffic to its rightful destination.