Nice, Offbeat PR from Hyperion

I dig progressive companies. Some day, I hope to run one (we’re more Spanish Inquisition at Capulet). Heather from Microsoft discusses Hyperion’s recent move to offer employees $5000 towards the purchase of an environmentally-friendly car:

for publicly traded companies, a move like this has to equate to some business value…retention, recruiting, goodwill. Otherwise you gotta deal with the shareholders. Just like any other employee benefit. I would assume that their shareholders approved this and I’ll be really interested to see follow-up on this. I expect to see their PR team market the heck out of this. Wonder if they thought about whether bloggers would pick up on it. In case you are going to ask whether Microsoft does something like this, we give employees bus passes and a new transit center just went up right across the street from campus.

I’d say they’re probably going to get some decent PR cred out of this not-inconsequential move.