What Do You Call This Stuff?

13 comments

1. I know you, a professional writer, didn’t just use the word “alludes” when you meant “eludes.”

   Guess you won’t make that mistake again.

2. Man, sometimes I can’t believe how snarky people are in blog comments. Especially anonymously. Sheesh.

3. Oops. The back button removed my name from that last post. I didn’t mean to post anonymously.

   Oh, and to answer your question… I like the sound of ‘blogs and RSS’ best, but it does seem like there should be something better.

4. Sorry. I didn’t mean to be snarky or rude at all. On the other hand, I’d think Darren would want this kind of thing brought to his attention. I guess I could have emailed him privately instead. Sorry if I offended anyone.

5. Thanks for the correction. Sadly, I probably will make the same error again. Such is my lousy memory.

   Don’t sweat it…I get much worse. I should be more careful, but I tend to be lazy on my weblog. Quantity seems to win over carefulness.

6. If it weren’t already “taken”, so to speak, I would say “Competitive Intelligence”, because it both encompasses writing intelligently about the competition, and about having a type of intelligence that’s competitive in today’s marketplace.

7. Darren,
   I was tempted to say “blogs and RSS”, but that may go over many customers’ heads. I was at a business event last week, and most of the people to whom I spoke had no idea what a blog was. Of those who had heard of blogs, most had never heard of a business-related blog.

   Blogs are an innovation that has yet to move into the mainstream. So you probably need to speak in terms of the business need, instead of the product/service.

8. I don’t think “online marketing” is SEO related, but clearly “search optimization” is. I would use “internet marketing” or “web strategies” or…

   It’s funny. Basically, “setting up a website” or web design, or…whatever we used to call just putting a site up, has expanded to include these other categories. You don’t just put a site up without checking the site optimization, without some dynamic elements, without considering the use of blogs/RSS, etc.

   Ya, I think I would stick with “internet marketing” — it encompasses all those elements, and can grow to encompass other things as well. Much like designing with standards, explaining the difference between link farms and “real” site optimization is likely something that you are still going to have to educate your clients about.

   Maybe sprinkle some “web”, “publishing”, and “strategic” things around as well. I’m glad I’m just a lowly tools vendor and don’t have to worry about all this consulting-type-stuff 😛

9. How about participatory publishing, or, Participatory Publishing? Sort of like merging two of the key ideas of web 2.0: personal publishing + the architecture of participation. Really, blog are just lightweight, open, (in a *very* good sense) digital publishing systems that make many of the time intensive and technical tasks automatic or tool enabled, and have lots of built-in goodness to make them work in a distributed network. At an enterprise level the same types of systems are called content management and/or knowledge management and/or portal management, are mostly to save costs on semi-technical staff, and never work as well because they’re prescriptive technologies. The additional system/concept element you might want to incorporate would be wikis.

10. I vote for “social software” or “conversational software”.

11. I’m thinking along the lines of a catchy phrase like, “eTicipate: Participating in eBusiness.” Or maybe, “eTelligence.” The marketing side of me says that it’s okay to make-up words as long as they make some sense and start with “e.”

12. how about “web business development” because that’s what blogs and RSS really do through the conversations that they create

13. I use “internet marketing” within my business name, however, you could also use “communication and feeds” or “internet communications”?

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