Back in January, I wrote about attending an in-studio show by Sarah Harmer for CBC 3. It apparently aired this weekend, and is now available on their Web site (Flashticity ahead). I’ve just received her new album, All of Our Names, from Amazon, and will be posting some thoughts on it and other CDs in the near future.
You can also check out the video for her new single here. You know, over the last few years, I went from thinking that videos were cool to thinking that they’re ridiculous. After all, they’re just 3-minute ads for the artist. It’s particularly bad for non-pop artists. Could Ms. Harmer look more awkward? She looks like she’s in the middle of a bad dream.
DarrenBarefoot.com 
I really liked almost all of Harmer’s first album, but was immediately turned off of “Basement Apartment” when I saw the video. I had been listening to the song for quite some time prior to seeing the video, and I had built up a pretty strong mental image of what I felt the video represented, and the real thing was not what I had envisioned. From that point on I turned her video off each time it happened to cross my path. In general I like videos for their entertainment value, but it seems like Ms. Harmer may need a new director. I haven’t watched it yet, to be totally fair 🙂
I’ve edited music videos and TV ads…they’re exactly the same type of editing with very little difference. It’s harder to keep the attention span going for a whole song though…I don’t know many people who channel surf and watch a whole video of a song they’re not too keen on, but watch lots of ads for things they’re not keen on.