They should have called it the Anistonizer

Julie was reading Elle magazine and, in the seedy adverts in the back, discovered the Niplette (caution, link goes to page with several artist’s renderings of nipples)–the cure for flat or inverted nipples. And I quote: “Your skin tissue is gradually stretched and in one to three months of continuous wear, your nipple will stay permanently erect.” Permanently erect! Is this a desirable effect? Apparently the primary application is to assist with breast-feeding, but why, then, are they advertising in the back of Elle? Qu’est-que c’est?