Why are people so obsessive about Lego? I think it relates somehow to how people play the Sims. When new players, particularly those new to computers generally, play the Sims, they inevitably begin by recreating their own home, complete with family members and friends. They’re faced with creating any kind of home or neighbourhood under the sun, but they prefer familiarity. Eventually people will branch out and create Sim fantasy homes. I wonder, did I play with Lego the same way?