Buzz Bruggeman and Pete Blackshaw on Blog-Related Marketing

Marketing strategies and tactics: PR and beyond from Buzz Bruggeman and Pete Blackshaw at the Blog Business Summit. Buzz first:

• Check out Active Words (from Buzz).
• Check out the book The Death of Distance.
• Got a review in a national newspaper (with four stars), and got 32 downloads. Robert Scoble pointed to their site and they got 400 downloads.
• Pitch the connector.
• Check out Blogjet.
• He’s got this cool mindmap thing going on.
• Buzz is a good storyteller.

Pete Blackshaw:

• Misses the passion and zeal of the dot-com era.
• How is the blogspace an auditor of our world?
• Using Blogpulse to measure discussions. More or less a product pitch.
• This dude’s a marketing guy, through and through.
• How do they capture the geographical data?
• Ah! It’s a feast of buzzword: “brand impressions”, “user-generated media”, watercooler curiousity”, “net-present value”, “purchase event”, “blog as diffusion tool”.
• Critical moment of truth for Web searchers is when they see the search results (analogous to when they arrive at a shelf of products).
• Companies can’t lie–consumers invalidate claims.
• Check out BlogWebinar.com. They’re also putting out a whitepaper.